Florida Agricultural Marketing

PaperBoat Media is an award-winning advertising agency with a special focus on farms, ranches and businesses rooted in agriculture, wildlife and environmental considerations.

Smart agriculture marketing employs multiple channels to drive traffic and make the sale, both online and offline. Whether you do it in-house or engage an experienced agriculture marketing firm, employing a strategic mix of agriculture marketing services such as email, SEO and PPC — as well as offline strategies — will help you stay top of mind in the market.

Let’s take a look at a few of the most important Internet marketing tactics any agriculture marketing company should consider using to stay ahead of the competition.

Promoting Your Agriculture Business With SEO Marketing

Simply put, SEO (search engine optimization) uses specific marketing strategies and techniques to get your site to rank high on Google and other popular search engines. The advantage of SEO is that once you rank on the first page of Google for your products and services, you will achieve optimal exposure to the segment of the market that is actively seeking what you offer. This helps to shorten sales cycles, as well as build credibility for your company.

PPC and Agriculture Marketing

While SEO is a formidable way to build your brand, it’s a long-term strategy that grows, in effect, over time. For times when an agriculture business needs to drive traffic quickly (such as when a startup needs to create quick cash flow, or for controlled sales of seasonal items and products), pay per click (PPC) is an excellent option. Like all direct advertising, there is an art and a science to PPC. Done well, it delivers quick, reliable, predictable and scalable results.