Meet Your Fractional Chief Marketing Officer
Hey there, I’m Robert Urban, your fractional Chief Marketing Officer (CMO).
I’ve spent more than a decade in the marketing trenches helping businesses grow revenue, sharpen their message, and actually understand what their marketing is doing. I work across industries, company sizes, and growth stages, and I step in when leadership needs real strategy without the cost or commitment of a full-time CMO.
If you want to read on, great. If you are not the reading type, you can always call or text me at 407-227-0741 and we can talk it through.
What Is a Fractional Chief Marketing Officer?
Think of a fractional CMO as an on-demand marketing leader.
Instead of hiring a full-time CMO with a large salary, benefits, and long-term commitment, you get senior-level marketing leadership on a flexible, part-time basis. I bring strategy, execution guidance, and accountability, without the overhead.
Whether you are a startup that needs direction or an established company that needs clarity and momentum, I step in as a trusted advisor focused on growth, efficiency, and results.
Why Work With Me as Your Fractional CMO?
Cost-Effective Marketing Leadership
You get experienced CMO-level strategy at a fraction of the cost. No bloated payroll. No wasted hours. You only pay for what you need, when you need it.
Expertise on Demand
From positioning and messaging to digital strategy and performance analytics, I bring deep experience across channels and industries. If you need someone who can both think strategically and help execute, that is exactly where I operate.
Flexibility and Agility
Markets change fast. Algorithms change faster. As a fractional CMO, I help you move quickly, pivot when necessary, and stay focused on what actually drives revenue.
An Outside Perspective
Internal teams often get stuck in familiar patterns. As an external partner, I bring objectivity, challenge assumptions, and ask the questions that unlock growth opportunities.
Scales With Your Business
Whether you are growing aggressively or tightening operations, my role scales with your needs. Startups, mid-sized companies, and established organizations all benefit from the same senior-level thinking, applied appropriately.
What I Do as a Fractional CMO
As a fractional CMO, I work directly with founders, executives, and leadership teams.
I start by understanding your goals, challenges, and constraints. Then I build clear, data-informed strategies tailored to your business. Depending on what you need, I can:
- Create a strategic marketing roadmap
- Align marketing with revenue and business goals
- Help your internal team execute effectively
- Work alongside your team to execute together
- Measure performance and adjust in real time
Everything is practical, specific, and focused on outcomes.
Common Problems I Help Solve
- You are not getting enough website traffic
- You are getting traffic, but no one is converting
- Your competitors are winning deals you should be closing
- You are attracting the wrong customers
- You do not know if your marketing is actually working
- You have data, but no clear answers
And the number one question I help answer:
How can I generate more revenue?
Let’s Talk
If any of this sounds familiar, I offer a no-pressure, no-strings, free consultation. We can talk through your situation, your goals, and whether it makes sense to work together.
Call or text me at 407-227-0741 and let’s have a real conversation about how to move your business forward.
I look forward to speaking with you.
Sincerely,
Robert Urban