Florida has four seasons. Hot, Very Hot, Hot and Wet and Less Hot. As someone who keeps his home very cool at all times
I, like many others, am incredibly grateful for the reliability of my AC unit. AC repairmen and HVAC experts are the catalyst for these machines working smoothly. However, like any machine things break, stop working efficiently or simply need to be installed. When this happens someone in need googles something like “AC repair in Orlando” and they see a list of ads, maps and websites to choose from.
How do you get more people to choose you when looking for a service you provide over your competitor? This is where I come in. I have the skills and experience to match the tools (Adwords, Website, Google My Business, Local Map) that showcase your services with the timing of the customer’s need.
Why Timing is Important
A great HVAC marketing strategy should include an element of timing. As with any major appliance, the time will come when an HVAC unit must be repaired, replaced or upgraded. Sometimes it’s completely unexpected, but other times it’s not. This is where my HVAC field expertise comes in. A host of key search words can stand out as red flags to marketing experts who know what to look for.
Internet marketing tactics that take advantage of subtle online clues include pay per click (PPC) and/or search engine optimization (SEO). The hunt for the right HVAC company can go on and on. As such, PPC and SEO can float your business to the top of the search list and the top of the buyer’s mind. Similarly, web design will play a crucial role. A smartly designed, inviting website will almost always give you an edge when it’s time to go shopping. When they’re ready to buy, you’ve already laid the groundwork.
Leaving Your Bread Crumbs
All that is not to say that your strategy should be ENTIRELY reactive. You’re in a wide-open market with plenty of opportunities to lure buyers who otherwise aren’t seriously shopping yet. A firm specializing in HVAC marketing services will guide you such that you are able to pull in new business without being overly aggressive.
For example, the HVAC industry melds perfectly with seasonal marketing campaigns. It’s hot out, and people are grumbling at the office. How do you craft your messaging for the customer who doesn’t necessarily need HVAC services right now but might benefit from them? A seasoned HVAC marketing firm will know what messaging will resonate, and when you should use it.
Becoming Permanent
By that same measure, retaining customers means playing the long game. Especially in the day and age of online reputation and social media communication. Just because you’ve sold them on your products and services before doesn’t mean they’ll be back next time, but it does give you an advantage. The trick to bringing them back is to subtly remind them that you are here without outright harassing them. For example, an email marketing campaign could be used to ping buyers who are due for routine maintenance. You won’t constantly be asking them to buy. Rather, you’ll subtly ensure your business’s name stays in their minds.
Let’s talk about your goals and how I might be able to help. Click on the box icon below and contact me.