Orlando Medical Marketing Consultant

“You go save and improve lives and do what you do best. I will take care of getting new patients through the door.” Dr. Robert Urban -CEO Paperboat

I believe that people in the healthcare field are involved in the most important job field on the planet. While I do my best in every job I take, I understand the work I do with physicians, dentists, hospitals and other medical is different than those jobs I have in helping a company that sells yachts or tickets to a zoo. The work I do with healthcare professionals improves, saves, and changes lives directly and at a critical time of need.

Physicians are a lighthouse to those in need.

I understand the healthcare industry and how to navigate some of its extremely specific and unique challenges. I diagnose challenges, prescribe solutions and solve problems. Even as patients and buyers become more digitally savvy, the healthcare industry has often been notoriously slow to innovate. This could be because of regulations, budget, bureaucracy, or the demon we all fight-not enough time.

I have helped healthcare systems, physician groups and medical manufacturers better understand their target audiences and communicate with them in a modern, humanized way. Human interaction must always be the foundation of technology, not the other way around.

Here are just some of the questions medical professionals like yourself often ask when we meet:

“How can I generate a steady flow of leads?”

“How can I attract the right patients?”

“Why are the marketing activities that used to work no longer effective?”

“How can I integrate digital marketing strategies into my practice?”

There is no one-size-fits-all solution. Just as every patient presents with a different background and treatment plan, so does every medical marketing strategy. I help answer the questions above (and many more) with a combination of data, creativity and experience.

Orlando Healthcare Marketing

“The State of Medical Marketing

“The only constant in life is change”-Heraclitus”

Although this quote can fit almost anywhere, there are few, if any  industries in which this holds more true than healthcare. From increased regulations and decreasing reimbursements to better educated patients and more sophisticated technology, the world of health care continues to change. You don’t need a marketer that is only great at marketing- you should have someone on your team that knows:

How to navigate through increasing regulations and comply with patient privacy practices;

How to develop long-lasting relationships with both patients and health practitioners;

How to best position your facility’s brand in your marketplace;

This is me.

Medical Marketing in Healthcare

What does marketing mean in healthcare? I love the definition the CDC gives. According to the Center for Disease Control (CDC) Health Marketing involves creating, communicating, and delivering health information and interventions using customer-centered and science-based strategies to protect and promote the health of diverse populations (CDC).

I help physicians and others in medical professions navigate the turbulent waters of an evolving healthcare landscape by focusing on core story and engagement with diverse audience. When I help clients grow by doing more good for the populations they serve, everyone wins.

With me healthcare marketing expertise and experience working with nearly every specialty in healthcare, we are uniquely qualified to lead your hospital, medical practice, or corporate marketing.

Marketing Company for Doctors, HealthCare Systems & More!

Since 2011 I have developed marketing and advertising campaigns across various medical specialties including:

Contact Me today to discuss what your goals and challenges are, and how I can help. I am looking forward to helping you make the world a better place.