Pay-per-click; ppc for short, is a model of internet marketing being provided in which advertisers pay a fee each time when one of their ads is clicked. Essentially, it will generate a way of buying visits to your site, rather than attempting to “earn” those visits organically. However, the cost of the click is controlled by the relevance and quality of the ad and of the website that the user is going to. I have seen so many people waste money on Adwords, Bing ads (Microsoft Advertising,) FB advertising and Amazon ads because they trusted the wrong people or didn’t understand it well enough to do it right. PPC is not the right solution for everyone, however for certain verticals and industries, this is an incredible solution when done well.I am a Google certified partner which simply means I have passed their requirements in order to be certified. More importantly to me, I have success in building positive ROI in Adwords for clients.