Precision Manufacturing – Paper Boat Media
Regardless of the size and scope of the need that has a company has in relation to precision manufacturing, the most common search modifier is still “near me”. Even in the times of remote work and Covid, people often want to do business with someone local for a few different reasons. The first is simply of logistics. Getting the parts between the facilities is easier. Second, there is something to be said for doing business with someone local and doing business with a local firm. Third, there is a quality component. if there is a question or challenge, the person in charge can be talked to and the solution discussed much more personally and easily than over most other mediums.
Precision manufacturing companies are undeniably proficient at improving manufacturing processes, reducing waste, and providing their customers with complex engineering solutions.
They are also exceptionally skilled at keeping up with today’s increasingly sophisticated technology and ensuring they have the specialized knowledge required to provide support to their customers.
Unfortunately, they often don’t spend the same energy and focus on bringing in new business. And most companies I have spoken to do this because they are already occupied by a couple of key clients, who give them a sufficient amount of work for lateral growth.
As a marketer and someone who has worked with multiple precision manufacturing companies in the ten years of my career, I find this manner of business operation incredibly baffling.
What if your current set of clients get acquired by some other business that doesn’t want them to continue with you due to a complete restructure? What happens if one of their companies shuts down? Or worse, what if they choose another vendor over you?
Despite being at the top of their game, plenty of precision manufacturing companies rarely consider how they can attract more business or even have a backup/exit strategy for when things don’t go the way they planned.
For the aforementioned reasons and more, I don’t sincerely believe this industry can get by just maintaining their existing customers. You need to be continually attracting new clients to grow. That’s why focusing on bringing in new business is such a necessity for long-term survival and competitiveness.
Why precision manufacturing companies aren’t getting new business
There are lots of reasons why companies with decades of experience in the precision manufacturing sector are “sitting still” when it comes to bringing in new business.
Often, there is a negative attitude towards marketing and sales or even just a lack of time to make it happen. Perhaps they don’t know where to start looking for new opportunities, or worse, how to determine which leads are actually worth following up on.
And I understand. As a decision-maker, you aren’t sitting around feeling bored and restless. You have a host of issues to deal with and no time to waste on leads that can’t contribute to a bottom line.
So, what if I told you that you don’t have to delay acquiring a new business because I can help you set up an optimized process?
Attracting new business as a precision manufacturer
Before you ask why you should trust a new guy to “learn the ropes” and be responsible for a big deliverable, you should know that precision manufacturing isn’t foreign to me.
The precision manufacturing companies that I have worked with often find themselves in the position of bidding for the same work. And I believe that they could increase profits if they worked smarter, rather than harder.
There are many ways a precision manufacturing company can increase its revenue by attracting new clients and taking on more business. That’s where I come in with my expertise.
I am a precision manufacturing marketing consultant – which is just a fancy way for me to say that I help companies like yours learn more about their needs. I have specific expertise, experience, and proven results in the manufacturing vertical that have allowed businesses to drive maximum results.
With the right strategies and growth-focused thinking, you can help your precision manufacturing company see some serious success this 2021. It could result in more revenue coming in, all without putting in more hours and stress on your marketing team.
I can help you both generate the opportunities you want and also win them from your competitors by reshaping your marketing processes to ensure they fit with the expectations of buyers today.
As your personal marketing consultant, I can take on specific portions of your marketing tasks, work as an outsourced marketing department – owning the strategy, direction, implementation, and reporting of your entire marketing segment.
Precision machining tools companies use vs. tools I use
Precision machining is the process of manufacturing parts to close tolerances. Widely used in the aviation, medical, dental, and firearms industries with tolerances as low as millionths of an inch, precision machining helps significantly contribute to the manufacturing sector’s overall output quality.
Precision manufacturing makes use of various tools, including the CNC (Computer Numerical Control) equipment to shape, cut, form, and/or finish a workpiece to a desired level of accuracy.
From a vase to a paper clip, a pencil to an airplane, a pair of shoes to a medical implant, precision machining is what produces the intricate pieces that make up these objects.
Each object manufactured using precision machining requires a certain level of a machinist’s skills. And these machinists are so important that if there is an object, there is a pretty good chance that it required precision machining.
Likewise, it is not as simple as pushing a few buttons to see your site rise in the rankings and generate business for you. Whether you want to attract new leads or increase conversion rates, my proven marketing strategy driven by performance data can make it happen for you.
With my 4-point S.A.I.L (Steer – Adjust – Innovate – Launch) process, I deliver actionable and scalable strategies for your company.
To achieve that, I use a variety of tools ranging from IoT, big data, live chat, WordPress tools, and voice search to Salesforce CRM, Google Analytics, machine learning, and programmatic marketing to create a solid marketing solution for your precision manufacturing business.
And having successfully used S.A.I.L for over 125 different companies, I am positive that it would work for you, too!
Accuracy in machining vs. accuracy in marketing
Accuracy in precision machining is referred to the conformity of measurements and the difference between actual measurement and reading from your device. The more conforming your two measures are, the more precise your object is.
If simplified, precision manufacturing would probably just be about achieving accuracy in design and performance.
Similarly, marketing isn’t a game of chance. It is not about getting close or delivering any vague approximation. It is about hitting the bullseye. Every time. And that means one thing: it needs to be measurable. Otherwise, you are just wasting your time and money.
As a precision manufacturing marketer, I help you cut through the clutter and make sure that your marketing message is clear, concise, and ultimately compelling so that it always hits home. No more assumptions or worse, bad data – unless you want those things.
By devising and delivering accurate marketing strategies, I allow you to get more leads, sales, and customers so you don’t have to do it all yourself.
How do I do that?
In the realm of marketing, accuracy is achieved through the ability to hone in on a prospect’s needs and wants and speak to them directly. By addressing their concerns before they even know about them, I can make your messaging as accurate as possible.
From considering the financial budget, target market, to the product itself, I use my “precision tools” to achieve your business goals as concretely as possible.
What is precision?
Accuracy, precision, tolerance in precision manufacturing and marketing
Accuracy can be thought of as truthfulness; how well a measurement reflects the actual value. Precision refers to the closeness of repeated measurements. In other words, precision refers to the consistency of measurements and how well a product can be measured and replicated based on specific values.
Tolerance, on the other hand, is the level of difference that can be tolerated between the final products during the manufacturing process.
Needless to say, there is very little room for error in precision manufacturing. And all this is no different in the case of marketing.
After years of working with clients to optimize their marketing efforts, I noticed that a lot of them mistakenly believed that the more marketing they did, the better their results would be. But it was only later that they realized that it wasn’t about the quantity but the accuracy, precision, and tolerance of their marketing strategies that mattered.
Precision in marketing is about having an actionable process that is so optimized that you can repeat it across all your campaigns. As your personal precision manufacturing marketing consultant, this is the first thing I strive to set up.
I want my clients to have a looped process that they can follow every time they want new business. And an accurate, precise, and low-tolerant marketing plan allows me to deliver exactly that!
Common certifications precision manufacturers have vs. certifications I have
Industrial equipment and discrete manufacturing companies are required to have AS9100D, ISO9001:2015, ITAR certifications to kick their business off the ground and ensure their long-term existence in the market.
And just like you, I, too, believe in quality control. That’s why not only am I adept with statistical analysis and regulatory compliance advice but I also have the certifications to back it up.
As a Marine Veteran with a Degree in Psychology and a Ph.D. in Earth and Environmental Science, I have helped countless small and mid-sized businesses understand the marketing side of their respective industries so that they could compete with the bigger names in the market.
Both my degrees and passion for technology allow me to provide your company’s marketing plan with a human touch that your customers can resonate with. I bring my unique understanding of communications and science together to help you overcome lead acquisition challenges to reach your business goals.
As a precision manufacturing marketing consultant with a decade’s worth of experience, I am fluent in lead generation, conversion optimization, branding, strategizing, content development, WordPress web design, social media marketing, PPC campaigns, and SEO marketing – and all small business advisory.
But what does that mean for your business?
As my client, you enjoy long-standing relationships with major search engines (and me), search-engine friendly web designs, link building strategies built over time, and an experienced marketer with the ability to listen, learn, and utilize cutting edge methodology to improve your market presence – so you can enjoy new business for as long as you want.
Get your business in front of your potential customers. Contact me to automate your conversion strategy right away!