PaperBoat’s Digital Marketing and Web Design Services for Roofing Companies in Deland After Hurricanes Helene and Milton
I’m sitting at my desk, staring out the window as the remnants of storm clouds from hurricanes Helene and Milton still hang low over the streets of Deland. It’s a sobering sight, watching my neighbors assess the damage, tarps covering roofs, and power trucks lining the streets. My power just got turned back on after several days without it- thank you lineman and first responders and their families. As the community picks up the pieces, it becomes glaringly obvious that local roofing companies are in high demand. They’re not just dealing with the aftermath of one hurricane, but two back-to-back storms that have taken a toll on nearly every roof in the area.
As the CEO of PaperBoat, a digital marketing and web design agency, I’ve had my ear to the ground, listening to these businesses. Roofing companies, both large and small, are being stretched thin. Their phones are ringing off the hook, they’re juggling emergency calls, and their teams are working around the clock to patch up homes before the next big rain. But what I’m also hearing is a growing frustration—one I recognize all too well from past storms: these companies are struggling to keep up with the demand for visibility, marketing, and, let’s be real, making sure they’re the first company homeowners call when things go wrong.
I get it. When you’re running a roofing business, especially after two major hurricanes, the last thing on your mind is managing your online presence or figuring out how to generate leads for the next round of repairs. That’s where we at PaperBoat come in. We’re not just another agency offering cookie-cutter digital marketing services. We’re part of this community, and we’re here to help roofing companies navigate the complexities of a digital world that’s more competitive than ever, especially post-disaster.
Why Roofing Companies Need Digital Marketing—Now More Than Ever
You might be wondering, “Why does digital marketing matter for roofing companies when the demand is already sky-high?” Well, after Helene and Milton, that demand isn’t the problem—it’s getting organized and being the most accessible, visible option for homeowners in crisis.
Think about it: when a hurricane hits, the first thing homeowners do is grab their phones. They’re frantically searching for local roofing companies, sifting through Google results, Facebook reviews, and Instagram posts to find someone trustworthy and available. If your company isn’t visible in that crucial moment, you’re already missing out on business. It’s as simple as that.
That’s why at PaperBoat, we’re focusing our energy on building a digital presence that ensures roofing companies are front and center in those searches. We’re talking optimized websites, targeted ads, and a social media strategy that doesn’t just showcase your work—it builds trust and credibility before a homeowner even picks up the phone.
Crafting Websites That Convert
Let me tell you about the first thing we do when a roofer comes to us for help: we dive into their website, if they even have one. Nine times out of ten, it’s outdated, slow, or not mobile-friendly—which is a massive problem considering most people are making calls from their smartphones these days.
A roofing company’s website needs to be more than just a digital business card. It has to be a well-oiled machine that converts visitors into clients. After a hurricane, people aren’t browsing leisurely—they’re desperate for fast, reliable information. If they land on a slow site with broken links or no clear contact information, they’re going to bounce and move on to the next company on Google.
At PaperBoat, we build websites that prioritize user experience. That means fast load times, mobile responsiveness, clear call-to-actions, and easy-to-find contact forms. And, of course, we integrate all the essentials: galleries of completed projects, customer testimonials, and a section dedicated to storm damage and emergency services.
But we don’t stop there. Roofing is a competitive field, and SEO (Search Engine Optimization) is the game-changer. We optimize every aspect of the website to ensure it ranks well on Google for local searches like “roof repair Deland” or “emergency roofing after hurricane.” It’s not enough to just build a pretty site—you need to make sure people can find it.
The Power of Local SEO
Here’s the deal: after Helene and Milton, hundreds of homeowners are typing “roofers near me” into search engines, and if your business isn’t appearing at the top of those search results, you’re missing out on a goldmine of potential customers.
We don’t just slap a few keywords onto your site and call it a day. We create content specifically targeted to your audience—homeowners in Deland and the surrounding areas who need roofing services after a storm. That means blog posts about how to assess roof damage after a hurricane, guides on the insurance claims process, and even FAQs about how long repairs typically take. All of this content is packed with keywords that help your site rank higher in Google searches.
But it’s not just about the website. We also make sure your Google Business Profile is fully optimized with updated photos, business hours, and plenty of positive reviews. Did you know that reviews play a huge role in how Google ranks local businesses? We work with you to encourage satisfied customers to leave glowing reviews, which not only helps with SEO but builds trust with new clients.
Social Media: More Than Just Likes
When it comes to social media, I often hear business owners say, “Isn’t that just for influencers?” And my answer is always the same: Absolutely not.
In the roofing industry, especially after something as catastrophic as a hurricane, social media becomes a lifeline between your company and the community. Homeowners are turning to Facebook to ask for recommendations, they’re checking Instagram for posts about completed repairs, and they’re even sending DMs to companies for estimates. If your business isn’t active on social platforms, you’re missing out on direct lines of communication with potential clients.
At PaperBoat, we don’t just post pretty pictures of roofs (although we do that, too). We use social media as a way to humanize your brand. That means posting updates about your team’s progress, sharing stories from satisfied customers, and even jumping on Instagram or Facebook Live to answer common questions in real-time. It’s about building relationships, not just chasing likes.
We also use social media for targeted advertising. With a well-crafted ad campaign, we can reach homeowners in specific areas impacted by the hurricanes, ensuring your business is the first one they see when they’re scrolling through their feed looking for help.
Pay-Per-Click (PPC) Campaigns for Instant Visibility
After a disaster, time is of the essence. Homeowners need roofers now, not next week. That’s why one of the key services we offer at PaperBoat is Pay-Per-Click (PPC) advertising.
PPC ads can appear at the very top of Google search results, which is crucial when homeowners are in panic mode and need repairs fast. We create customized ad campaigns that target specific keywords like “roofing repair after hurricane,” “emergency roof services,” and “Deland storm damage repair.” These ads don’t just drive traffic to your site—they convert into real, paying clients.
The beauty of PPC is that you only pay when someone clicks on your ad, meaning every dollar of your marketing budget is going toward generating leads. And trust me, with the influx of calls roofing companies are getting after Helene and Milton, those leads are more valuable than ever.
Managing Your Online Reputation
Let’s be honest—reputation is everything in the roofing business, especially after a natural disaster. People want to work with companies they can trust, and one bad review can spread like wildfire online.
At PaperBoat, we help you manage your online reputation by monitoring reviews and responding to customer feedback. Got a negative review? We handle it by crafting professional, thoughtful responses that show potential clients you care about customer satisfaction. And for all the positive feedback? We make sure it’s front and center, boosting your credibility and helping you stand out in a crowded market.
Helping Roofing Companies Thrive Post-Disaster
After hurricanes Helene and Milton, the need for roofing services is at an all-time high. But the competition is fierce, and homeowners are looking for companies they can trust with their most valuable asset: their home.
At PaperBoat, we’re not just offering digital marketing and web design services—we’re helping roofing companies in Deland navigate the aftermath of these storms by positioning them as leaders in the industry. Whether it’s building a website that converts, launching targeted PPC campaigns, or managing your social media presence, we’re here to make sure your business stands out when it matters most.
The storm may have passed, but the work is just beginning. And as Deland’s roofing companies rise to the challenge, PaperBoat is right there with them, helping them build a stronger, more visible future—one roof at a time.
And that’s why I’m passionate about what we do at PaperBoat. We’re not just marketers—we’re partners. We live here. We’ve experienced the storms, and we know how important it is for homeowners to feel confident in the roof over their heads. Our goal is to give roofing companies the tools they need to connect with their customers, grow their businesses, and continue helping the community recover.
Robert Urban