What is roofing marketing? Roofing marketing is how roofing companies attract homeowners who actually need roof repair or replacement by building trust, visibility, and credibility before storms hit.
Why is roofing marketing so competitive?
Roofing is competitive because storms create demand spikes, ads get expensive fast, and homeowners are cautious due to storm chasers and bad past experiences.
What marketing works best for roofing companies?
The best roofing marketing combines local SEO, Google Maps visibility, reviews, smart advertising, and clear messaging that builds trust before the phone rings.
Why do most roofing leads not convert?
Most roofing leads do not convert because they are insurance fishing, price shopping, or coming from marketing that does not qualify intent.
How can roofers get better roofing leads?
Roofers get better leads by ranking in Google Maps, earning strong reviews, educating homeowners, and filtering leads before inspections are scheduled.
Is Google Ads worth it for roofers?
Google Ads can work for roofers, but only when paired with strong landing pages, lead qualification, and local authority. Ads alone are expensive and unstable.
How does hurricane season affect roofing marketing?
Hurricane season increases opportunity and competition. Roofing companies with strong visibility before storms get the best jobs afterward.
How long does roofing marketing take to work?
Some strategies work quickly, like paid ads. Others, like SEO and reputation, compound over time and create long-term stability.
Why are reviews so important for roofers?
Reviews build trust, improve Google Maps rankings, and help homeowners feel confident hiring a roofing company they cannot personally inspect.
Why should roofing companies work with Robert Urban?
Roofing companies work with Robert Urban because he focuses on strategy, lead quality, and long-term growth, not just clicks.
What makes PaperBoat Media different for roofers?
Roofers choose PaperBoat Media because it understands storm-driven industries, local SEO, and how to filter bad leads instead of selling more ads.
How does a roofer get started?
The first step is a conversation to understand goals, challenges, and opportunities. No pressure. Just clarity.