SEO Services by PaperBoat

One Expert, Endless Visibility: Local SEO, Google, Voice, AI & Paid Search

I’m not an agency with layers of fluff or junior staff learning on your dime. I’m Dr. Robert Urban, the strategist, the writer, the optimizer, and the guy you’ll actually talk to.

At PaperBoat, I help businesses get found where it counts. That might be Google. It might be ChatGPT. It might be in a voice search while someone’s holding a leaky pipe in their kitchen at 7 p.m. on a Tuesday.

Where your customers are searching— that’s where I make sure you show up.

Let’s Start With the Truth:

There’s no one-size-fits-all SEO plan.
What’s right for you depends on things like:

  • Your industry
  • Your location (and where your customers are)
  • Your budget
  • How quickly you need results
  • Whether you need phone calls, form fills, foot traffic, or sales

That’s why every project starts with one simple thing:
👉 A strategy session to get clear on your goals.

No pressure. No generic packages. Just real talk and real expertise.

Here’s What I Help You Do

🎯 Positioning + Audience Targeting

Before we touch keywords, we define:

  • What you want to be found for
  • Who you want to find you
  • And why you’re better than anyone else showing up for those terms

We’re not just chasing traffic. We’re chasing the right kind of traffic.

🧠 AI & LLM Optimization (ChatGPT, Claude, Perplexity, SGE)

SEO in 2025 means showing up in:

  • ChatGPT answers
  • Google’s new AI-powered SGE layouts
  • Perplexity citations
  • Voice assistants

To do that, your brand needs structured content, credibility signals, and clear expertise. That’s what I build for you.

📍 Local SEO (Google Maps, Apple Maps, Bing)

If your business relies on local customers, this is non-negotiable.
I help you:

  • Show up in “near me” searches
  • Optimize Google Business Profile and Apple Maps
  • Rank on Bing (yes, it matters)
  • Convert searchers into calls, visits, and bookings

Want people in your neighborhood to find you?

💰 Paid Search & LSAs (for Fast Results)

Sometimes you can’t wait 6 months for SEO to kick in.
I help clients run:

  • Google Search Ads
  • Bing PPC
  • Google Local Services Ads (LSAs) for service businesses who want calls now

Even better? I use the data from paid campaigns to fuel better organic strategy long-term.

🔍 Organic SEO (The Long Game That Wins)

Yes, the classic stuff still matters:

  • Keyword research tied to intent
  • On-page SEO that works for both users and algorithms
  • Blogs that rank (and aren’t boring)
  • Backlink strategy and citations
  • Technical cleanup and speed optimization

I’ll handle the technical. You focus on your business.

🗣 Voice Search Optimization

“Who’s the best dentist near me?”
“Who fixes air conditioners in Deland open now?”

If your content can’t be read by Alexa or Siri—or worse, if it doesn’t answer the question clearly—you’re invisible.

I make sure your answers are voice-ready and formatted for instant results.

Why Work With Me?

Because I don’t need to run it up a chain of command.
You get:

  • One expert doing the work
  • Custom strategy for your business
  • No fluff, no mystery, just results you can understand

Whether you’re a local contractor, a multi-location service brand, or an ambitious startup trying to win authority online—I’ll help you get found.

But not just anywhere.
Where it actually matters.

Ready to See What’s Right for You?

Every business needs something a little different.
Let’s figure out what you need.

✅ Want more leads?
✅ Want your phone ringing?
✅ Want to dominate your town or win in ChatGPT’s answers?

Let’s talk. I’ll listen, ask the right questions, and tell you exactly where I’d start.

Looking forward to talking with you- Contact me through the life ring on the bottom right of the page.

Robert Urban

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