Social Media Strategy

Is social media right for your business?

A good litmus is “Is your organization social in nature?”

Meaning, does it come up in conversation? Restaurants, TV, causes, social issues, products, games, activities- these are easily identifiable as social and therefor good social media campaigns can work wonders for businesses involved in these.

A company that sells glue has a harder time utilizing social media just by it’s inherent nature not being social, however it is not impossible- just takes more strategy and time. There are brands that have an incredible following and communication on social channels that you wouldn’t imagine had a social element, but someone creative crafted a strategy that worked.

Let Paperboat Media do the same for you.

Communication through social channels to generate awareness and ultimately sales is a completely different methodology than your 15 year old nephew garnering likes on his page. Because of the potential of harm, social media should be used by people with experience to communicate correctly.

Social Media Marketing

So how can we help?

We provide guidance in the creation, development and optimization of your social presence.

Our strategy services are available as a stand-alone service and are always included with our project work. Examples of our strategy deliverables include social planning and insights in tandem with audits and competitive analysis, social platform and content strategy matched with specific best practice tactics and recommended KPI’s, global social consultation, education and training, paid social media strategy geared to maximize ROI, and development of social policies and compliance guidelines.

Paperboat can be your voice or just show you some best practices and let your experts in business take matters into their own hands.