Big Data

CPG Consultant

The Wild, Weird, and Wonderfully Exhausting Life of a CPG Marketing Consultant

Luxury & Consumer Brands /

Field notes / Consumer packaged goods The wild, weird and wonderfully exhausting life of a CPG marketing consultant. Somewhere between the brand strategy and the sample table, somebody has to remember that people still need to find the product and buy it. By Rob Urban · PaperBoat Media · A look behind the work There

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Data Science and Creativity: From Evidence to Better Marketing

Data, Analytics & Digital Transformation /

Data science and creativity / Robert Urban The numbers can sharpen the idea. They cannot have it for you. How to turn marketing evidence into a better creative question, then give the answer a fair test. Follow the example ObserveInterpretCreate From finding to briefWork the exampleTest the ideaChoose the tools I have always been interested

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